Public Relations Excellence Recognized at Annual SCPRSA Mercury Awards Event

Staff Report From South Carolina CEO

Monday, April 15th, 2019

The South Carolina Chapter of the Public Relations Society of America (SCPRSA) hosted its annual Mercury Awards celebration on Thursday, April 11 in Charleston. Communication professionals from across the state were recognized for their work, with more than 70 awards presented at the event.

The awards program includes three types of awards. Mercury Awards recognize public relations programs and campaigns, Silver Wing Awards recognize outstanding tactics used in public relations, and Individual Awards recognize the career accomplishments of individuals.

The overall Best in Show Mercury Award winner was Chernoff Newman for “Fresh on the Menu at SEWE,” a campaign for the South Carolina Department of Agriculture. The overall Best in Show Silver Wing Award winner was Flock and Rally for “Global Tech Giant Capgemini Expands South Carolina Office.”

Holly Overton, Ph.D., associate professor in the University of South Carolina School of Journalism and Mass Communications, received the chapter’s Educator of the Year Award.

Skylar Smith, a senior public relations major in the University of South Carolina School of Journalism and Mass Communications, received the Public Relations Student of the Year Award.

A complete list of winners by category follows.

~ MERCURY AWARD WINNERS ~

 

COMMUNITY RELATIONS

Award of Merit: WISE Launch, BlueCross BlueShield of South Carolina Foundation

CONTENT MARKETING

Award of Excellence: Give 4 Garnet Campaign 2018, Flock and Rally & University of South Carolina

Award of Merit: Running a New Race – Together, NP Strategy & Harvest Hope Food Bank

Award of Merit: What's It Like to be a College of HRSM Student? UofSC's College of Hospitality, Retail and Sport Management

CRISIS COMMUNICATIONS & ISSUES MANAGEMENT

Award of Excellence: Hurricane Florence Messaging, Crawford Strategy

EVENTS & OBSERVANCES (7 DAYS OR FEWER)

Award of Excellence: My Special Aflac Duck Launch at Palmetto Health Children's Hospital, Palmetto Health Foundation

Award of Excellence: Milliken Specialty Interiors Showroom Opening, BRIGHT+CO

Award of Excellence: Fresh on the Menu at SEWE, Chernoff Newman for South Carolina Department of Agriculture

Award of Excellence: Midlands Gives Campaign, LRADAC

Award of Excellence: Let's Talk Digital Event with Google, Infinity Marketing

Award of Merit: Tacos 'n Tequila Fiesta, Complete PR

Award of Merit: Artisphere, University of South Carolina

Award of Merit: Lowcountry Go - LowGoTober Commuter Challenge 2018, HDR, Inc. for Berkeley-Charleston-Dorchester Council of Governments

EVENTS AND OBSERVANCES (MORE THAN 7 DAYS)

Award of Excellence: Remember Old Hickory, Complete PR

Award of Merit: Universal Employee Fund Campaign, Lexington Medical Center

INFLUENCER MARKETING

Award of Excellence: Za's on Devine Brunch Influencer Marketing Campaign, Flock and Rally

INTEGRATED COMMUNICATIONS

Award of Excellence: The Citadel Space Star Campaign, The Citadel

Award of Merit: Dedication to Education, Chernoff Newman for South Carolina Department of Education

INTERNAL COMMUNICATIONS

Award of Excellence: The Huddle: Reimagining the Intranet, South Carolina Department of Revenue and Strategic Solutions

Award of Merit: Columbia Water: Social Media Playbook, Flock and Rally

MARKETING CONSUMER PRODUCTS

Award of Merit: Lowcountry Go - RideLowGo Mobile App, HDR, Inc. for Berkeley-Charleston-Dorchester Council of Governments

Award of Merit: Fresh on the Menu, Chernoff Newman for the South Carolina Department of Agriculture

Award of Merit: Hay Now! Campaign, Crawford Strategy

CORPORATE SOCIAL RESPONSIBILITY

Award of Excellence: Teens Prove Their #StreetTread, Michelin North America

PUBLIC SERVICE

Award of Merit: Report Underage Drinking, LRADAC

BRAND AND REPUTATION MANAGEMENT

Award of Excellence: The Bull Street District: Positive Communications Campaign, Flock and Rally

Award of Merit: Next Level Brand Elevation for UofSC's College of HRSM, UofSC's College of Hospitality, Retail and Sport Management

~ SILVER WING AWARD WINNERS ~

MOST EFFECTIVE INFLUENCER PROMOTION

Award of Excellence: Le Creuset 2018 Holiday Campaign, FerebeeLane

BEST SEARCH ENGINE MARKETING

Award of Merit: Your Seat is Waiting, Crawford Strategy for Southern Wesleyan University

MEDIA RELATIONS - ASSOCIATIONS, GOVERNMENT AND NONPROFIT ORGANIZATIONS

Award of Excellence: A Hero's Welcome, Patriot's Point Naval and Maritime Museum

Award of Excellence: Midlands Gives Campaign 2018, Flock and Rally

Award of Excellence: When Richland Library is the Headline, Richland Library's Community Relations Department

Award of Excellence: Drawing Visitors to Beaufort, SC, FerebeeLane

Award of Merit: My Special Aflac Duck Launch at Palmetto Health Children's Hospital, Palmetto Health Foundation

Award of Merit: The Post & Courier Earned Media Partnership Celebrating 175 Years of Leadership, The Citadel

Award of Merit: Charlie Engle Runs for Healing Transitions, Laura Blank, Keylight Communications

MEDIA RELATIONS - BUSINESS TO BUSINESS

Award of Excellence: Global Tech Giant Capgemini Expands S.C. Office, Flock and Rally

Award of Merit: Combatting Trademark Fraud for Microban, FerebeeLane

EXECUTIVE COMMUNICATIONS

Award of Merit: Promotion of Lynn Harton to CEO of United Community Banks, Inc., Crawford Strategy

BEST USE OF SOCIAL STORIES

Award of Excellence: BCSD Back-to-School Campaign, Beaufort County School District

Award of Excellence: Christmas in Charleston Instagram Stories, Explore Charleston

TWITTER ENGAGEMENT

Award of Merit: States Battle for Peach Supremacy #PeachOff, Chernoff Newman for SC Department of Agriculture

FACEBOOK ENGAGEMENT

Award of Excellence: LRADAC Stories for Midlands Gives, LRADAC

Award of Excellence: #SummerGoals Facebook Engagement, UofSC's College of Hospitality, Retail and Sport Management

Award of Excellence: Colonial Life Challenge for Charity, Colonial Life

Award of Merit: "Fix My Frightful Flooring" Social Media Sweepstakes, Infinity Marketing

INSTAGRAM COMMUNICATIONS

Award of Excellence: 'Gramming to Great Heights #iflyCHS, Chernoff Newman for Charleston International Airport

WEBSITES

Award of Excellence: SCAPA's "Asphalt Works!" Campaign Website, Flock and Rally

Award of Excellence: Tindall Corporation Website, Infinity Marketing

CREATIVE TACTICS

Award of Excellence: "Electric" Vibe for the 28th Walk for Life and Famously Hot Pink Half Marathon, 5K + 10K, Palmetto Health Foundation

Award of Excellence: Bernstein MASS Tactics, University of South Carolina

Award of Excellence: Just Plain Killers, Chernoff Newman for SC Department of Alcohol and Other Drug Abuse Services

Award of Excellence: Position Statements for Marijuana Use, LRADAC

ANNUAL REPORTS

Award of Excellence: Portfolio: Gratitude Issue, Palmetto Health Foundation

Award of Excellence: 2018 Annual Report, Municipal Association of South Carolina

Award of Excellence: The Journey: LRADAC FY18 Annual Report, LRADAC

Award of Excellence: South Carolina State Health Assessment, SC Department of Health and Environmental Control, Population Health Data

NEWSLETTERS - DIGITAL

Award of Excellence: From the Dome to Your Home, Municipal Association of South Carolina

Award of Excellence: ePRESS: Marijuana Edition, LRADAC

Award of Merit: Email Newsletter, UofSC's College of Hospitality, Retail and Sport Management

PUBLICATIONS - SINGLE ISSUE NEWSLETTERS OR BOOKLETS

Award of Excellence: 2018 Greer Station Gift Guide, Greer Development Corporation

Award of Merit: Hello, Big World!, K. Hope Creative

Award of Merit: Admissions Viewbook, University of South Carolina

Award of Merit: Risk Management Services Annual Training Calendar, Municipal Association of South Carolina

ONLINE VIDEOS

Award of Excellence: Introducing "Flip and Give," NP Strategy and The Moore Company

Award of Excellence: "What It Takes," Crawford Strategy for Sumter Police Department

Award of Merit: Frankenstein Web Video, University of South Carolina

Award of Merit: The ABCs of Safe Sleep, Every Sleep - Working Together to Reduce the Risk of Sleep-Related Injuries and Deaths, SC Department of Health and Environmental Control Communications Team

ONLINE NEWSROOMS

Award of Merit: Dorchester County Online Newsroom, Dorchester County Government

BEST USE OF BRANDED CONTENT

Award of Merit: "Materials Matter" Position Paper, BRIGHT+CO for Milliken Specialty Interiors

WEBCASTS

Award of Excellence: 2018 Gathering of Nations Pow Wow Webcast, Paul Gowder, PowWows.com

MAGAZINES

Award of Excellence: Portfolio, Palmetto Health Foundation

Award of Excellence:  Cities Mean Business Magazine, Municipal Association of South Carolina

Award of Excellence: BlueCross BlueShield of South Carolina Giving Magazine, BlueCross BlueShield of South Carolina Community Relations

~ STUDENT AWARD WINNERS ~

Student Mercury Award of Merit for Public Service:  Shine With Purpose, University of South Carolina Bateman Team

Student Silver Wing Award of Excellence for Online Videos:  Be a Voice for the Voiceless, University of South Carolina Bateman Team