Deloitte: 85% of Women Surveyed Who Played Sports Say It's Important to Their Career Success
Wednesday, November 8th, 2023
Amid record-breaking attendance and viewership of women's sports, a new survey released today from Deloitte found that playing competitive sports often helps set women up to have successful careers. The report titled "Impact of Sports on Women's Professional Success," revealed that women who played competitive sports in their youth are more likely to be in leadership or management roles.
The research coincides with the 2023 WNBA Playoffs Presented by Google and the launch of a new Deloitte TV campaign centered around celebrating women both on the court and in the conference room. The new TV spots, created by Ryan Reynolds' Maximum Effort, are set to air throughout the WNBA Playoffs starting this week. The spots feature WNBA players Diana Taurasi, Sydney Colson, Sylvia Fowles and Theresa Plaisance and create a world where women in business are treated like the biggest stars in basketball.
The spots turn the tables on fandom, showcasing WNBA players in awe of the achievements of women in business. This twist is meant to celebrate the accomplishments of women and inspire girls to play sports and reach for the stars in whatever career they choose.